Mobilization and political participation on Twitter. Case study of the hashtag #SuperTuesday in the primaries of the presidential elections of the USA 2016

Title
Publication TypeJournal Article
Año de publicación2017
AuthorsPérez-Martínez, VM
Secondary AuthorsRodríguez-González, MD
Tertiary AuthorsTobajas-Gracia, M
JournalRevista Latina de Comunicación Social
Volumen72
Páginas679-703
Fecha de publicación2017
Type of ArticleResearch
ISSN1138-5820
KeywordsElectoral Campaign 2016, Influencers, Primary elections, Social networks, Super Tuesday, Twitter
Resumen

Introduction: the election process of the United States is of interest worldwide; it is an impactful event due to the informative interest and the Super Tuesday is a milestone in the electoral campaign of the White House. Objective: Analyse contents and interaction in Twitter during the Super Tuesday. Methodology: The study included the characteristics of Tweets published, types of contents, themes and interaction in Twitter. The study was carried out by selecting tweets during Super Tuesday event that included the #SuperTuesday hashtag. The methodology used was contents analysis. Discussion and Conclusions: The constant was the preference for highlighting the election day through original contents and in which none of the candidates were remarked. Super Tuesday was the preferred issue making place to candidates, at the end of the day, as preferred theme. 

URLhttp://www.revistalatinacs.org/072paper/1186/36en.html
DOI10.4185/RLCS-2017-1186
Título CortoMovilización y participación en Twitter
Alternate JournalMovilización y participación en Twitter. Estudio de caso del hashtag #SuperTuesday en las primarias presidenciales de EEUU 2016
Título TraducidoMobilization and political participation on Twitter
Original PublicationMobilization and political participation on Twitter. Case study of the hashtag #SuperTuesday in the primaries of the presidential elections of the USA 2016